We are very excited to finally launch the rest of our embroidered unisex jumpers. We have had a great response so far on our current sweaters so we are giving you a treat to check out our latest colours and designs. As a thank you for joining our mailing list, we are offering you 20% off the whole of September. Just enter the code LAUNCHSEPT2021 in at the checkout!

Since launching DUO-HUE in February 2021, Amelia has spent time working out what to do with her experimental samples, or samples with small defects. Amelia has always been keen to reduce her waste and focus on making her business more sustainable. During lockdown Amelia had to experiment with different colours, and stitches to create her collection that she launched with. Inevitably, some samples had mistakes but it felt like a crime to just chuck them in the bin, so Amelia (like most artists), hoarded them as she knew they could be turned into something exciting. 

Over time she has always been obsessed with popping to vintage shops to search for interesting things and over time collected a variety of artist jackets and denim jackets that could be uplifted into something completely new and beautiful. 

Amelia then put two and two together and started experimenting with using a technique called ‘appliqué’ to give these jackets a new lease of life and create some beautiful one of a kind, DUO-HUE garments. She now turns her studio waste into treasures and up-cycles a collection using her experiments and defected samples. Each garment showcases some beautiful and colourful embroidery to make a statement jacket. You can even get your hands on some samples sewn onto jackets created from her next collection launching later this year.

A range of artist and denim jackets have just been added to our website, so get your hands on one of these one of a kind vintage jackets before they all sell out!

This month you can read Amelia’s story on how she started her business and her journey on becoming a textile designer. You can read it in the latest issue of The English Home.

We are super excited to be featured in this months issue of Elle Decoration (May 2021) on people who have launched businesses during lockdown. You can read Amelia’s story below!

Firstly, thank you for subscribing to our email listing. We are excited to announce that once a month we will now be sharing some of our favourite makers with you. To begin, we thought we should introduce ourselves.

Amelia Ayerst is the maker and founder of DUO-HUE. She developed the stitch whilst studying at the Royal College of Art (RCA). Amelia has a background in CMF design (Colour, Materials and Finish). Previous projects include work with Priestmann Goode as well as showcasing designs at Somerset House for Design Week. Her latest work was with Dyson on their automotive project. Amelia worked closely with James Dyson and the design team on designing the interior and exterior materials on the car. You can see Amelia’s designs and models that she worked on here.

All of Amelia’s embroidery is designed and created in her studio in Bristol. Due to her CMF background, she can work with designers on creating bespoke embroidery to suit different concepts. Exploring colour, material and pattern to bring a concept to life. Amelia is now doing what she loves and launched DUO-HUE on the 10th of Feb 2021.

Our first ‘Meet the Maker’ will be Hannah Reefat who creates beautiful hand and machine embroidered textiles. We will be chatting to her about her pieces and find out what inspires her.

You can read this article on the 25th of April.

Photography by Nic Kane.